Marketing is a time-consuming pursuit, and social media marketing is especially tough. There are so many moving parts to it, but if you’re going to do this successfully, you need a tool that can help your business be active on the platforms themselves and in the world of chatter they create.
HootSuite isn’t your standard analytics tool, but that’s what makes it stand out. The app launched in 2008 and has since grown to become one of the most popular tools for managing multiple social media accounts. You can easily copy and paste web addresses into HootSuite, create campaigns, share information on Twitter and Facebook directly from the app and even publish content to your website via RSS or email. Hootsuite also offers analytics on top of its other great features.
2. Google Alerts
Google Alerts can help you know if people are talking about your brand positively or negatively. This tool is available through the search engine’s main website and the Google Alert mobile app for Android and iOS devices. The tool will send notifications to your email address to alert you when new results for your keyword or phrase appear on the web, whether on blogs or traditional websites. Google alerts save you the time it would take to search for these results actively.
3. Google Analytics
Google Analytics can help you monitor your website and the number of visitors. Still, it excels at helping you understand how people interact with your website once they visit it. There’s a lot of information on the leading site. Still, the app includes some handy features, like an overview of your marketing channels and access to reports from any device with an Internet connection.
Mention is an easy way to monitor what people are saying about you online. You can track a brand, company or even a person using this app and get analytics based on word count, sentiment and which platforms the mentions are coming from. The pricing options are tiered, depending on how many tweets you want to scan, but the free option allows for ten tweets per day. This social media monitoring tool can be used free for up to three users, which is the minimum needed for basic analytics.
Tweetdeck is probably one of the best social media monitoring tools out there because it helps you keep up with all of your accounts at once in a very clean way. Tweetdeck also gives you control over what is trending, showing you a list of important Twitter messages in your timeline and letting you respond to conversations worth monitoring further. Also, Tweetdeck lets you set up alerts when something you follow has a new tweet.
6. Sprout Social
This social media monitoring tool can help you get a feel for how much time your fans spend watching your content. You’ll be able to see how many impressions your posts are getting, how many people are sharing them and even how many people are interacting with them on their Twitter accounts, Facebook pages or blogs. Once you’ve gathered all this information, it’s easy to export it so you can use it as a reference for future content creation.
HubSpot offers a basic social media monitoring tool that can be accessed via its website. The free version is limited to 100 searches per day and doesn’t include actions on social networks. You can upgrade to get more searches at a cost depending on how many searches you want to run every 24 hours. The tool includes analytics on top of the other features, letting you know which industries use social media the most or look at your website the most.
Netbase is an artificial intelligence platform that optimizes the performance of websites across all devices. Your website’s performance is critical to ranking, and Netbase can help study how your users use your site to improve traffic and conversion rates. Also, Netbase does competitor analysis and helps you identify which new technologies are coming out to stay ahead of the competition. Through social media monitoring, you can get valuable information about your brand’s growth and how other brands are doing.